ONSIDE COVID-19 SPORTS IMPACT MONITOR WAVE 2 INFOGRAPHIC
IRISH SPORTS INDUSTRY UNITED IN SUPPORT OF RETURN TO MAJOR EVENTS IN 2020
As sporting events continue to shape up for a return to play, 9 in 10 members of the Irish sports industry group Sport for Business believe that major sports events should proceed behind closed doors or with reduced capacity across the remainder of 2020, according to new research by consultants ONSIDE.
4 in 10 SUPPORT A RETURN TO LIVE SPORT IN 2020
The latest wave of the ONSIDE Sponsorship Market Monitor has revealed that 44% of Irish adults claim that they will only attend live sports events or concerts when a vaccine is available for Covid-19, with the varying sports fan bases of GAA, Rugby and Irish soccer largely aligned on their return to play preferences.
Inside ONSIDE: ONSIDE Experts on Covid-19 Impact
At ONSIDE, we are tracking the emerging effects of Covid-19 across different audiences through a focused series of research studies and analysis in the ONSIDE Sponsorship Market Monitor.
As part of the study, we explore opinions on live matters including a potential return to sports and entertainment events once lockdown measures are relaxed and attitudes to a ‘behind closed doors’ sport strategy in the coming months. We gauge how the industry, consumers & ONSIDE consultants feel about the impact of Covid-19 and explore the opportunities that are emerging during this crisis.
1 IN 3 ADULTS IN NORTHERN IRELAND FOR SPORTS BEHIND CLOSED DOORS
25% of the public in Northern Ireland say that going to watch live sports events is the thing they have missed most since the requirement to ‘stay at home’ was enforced and 33% plan to attend live sports and entertainment events as soon as possible once the ‘stay at home’ requirement is lifted, according to new research by consultants ONSIDE.
1 IN 4 UK PUBLIC KEEN TO GET BACK TO LIVE EVENTS
17% of the UK public say that going to watch live sports events is the thing they have missed most since the requirement to ‘stay at home’ was enforced and 23% plan to attend live sports and entertainment events as soon as possible once the ‘stay at home’ requirement is lifted, according to new research by consultants ONSIDE.
IRELAND CALLS ON SPONSORS TO CONTINUE SUPPORT
As the number of reported sponsorship deals dropped 14% in Q1 2020 versus the same quarter last year, 1 in 2 consumers in Ireland are calling on brands to continue to support their favorite sport, music, arts or cultural events through sponsorship, according to research by sponsorship experts ONSIDE
EARLY COVID-19 SPORT IMPACT SCORES REVEALED
SPONSORSHIP GROWTH TO SLOW TO 8% IN 2020: ONSIDE
With a decline in the number of sponsors in Ireland planning to increase their spend on sponsorship compared to last year, the Irish Sponsorship market growth is set to slow to 8% in 2020 to reach €242m, according to the latest annual ONSIDE Irish Sponsorship Industry Survey from industry experts ONSIDE.
