IRELAND CALLS ON SPONSORS TO CONTINUE SUPPORT

As the number of reported sponsorship deals dropped 14% in Q1 2020 versus the same quarter last year, 1 in 2 consumers in Ireland are calling on brands to continue to support their favorite sport, music, arts or cultural events through sponsorship, according to research by sponsorship experts ONSIDE

EARLY COVID-19 SPORT IMPACT SCORES REVEALED

6 in 10 members of the sports industry group Sport for Business are ‘very’ or ‘extremely’ worried about the impact the Covid-19 shock will have on sport in Ireland, according to the new ONSIDE Covid-19 Sports Impact Monitor released this week.

SPONSORSHIP GROWTH TO SLOW TO 8% IN 2020: ONSIDE

With a decline in the number of sponsors in Ireland planning to increase their spend on sponsorship compared to last year, the Irish Sponsorship market growth is set to slow to 8% in 2020 to reach €242m, according to the latest annual ONSIDE Irish Sponsorship Industry Survey from industry experts ONSIDE.

WHO WON SPONSORSHIP SERIES 2019 IN PICTURES

Here is a quick look back at some of our favourite pictures from an engaging and insightful morning of discussions at the Who Won Sponsorship Series 2019 event!

AIB, GUINNESS & VODAFONE WIN A GAME CHANGING DECADE FOR IRISH SPONSORSHIP

As the dust settles on the recent Rugby World Cup 2019 and curtain drops on a decade that saw spend on sponsorship grow by 70% to over €220m this year, Vodafone Rugby and AIB GAA were revealed as the stand out sponsorships of the year and decade by sponsorship consultants ONSIDE and the MII at a major business of sponsorship conference this week. 

ONSIDE 20 Fast Facts for the Rugby World Cup Japan 2019 - Part 2

A lot has happened in the first 3 weeks both on and off the pitch as this remarkable Rugby World Cup continues to gather momentum. World Rugby registered 654 million video views on its Rugby World Cup social channels over the first fortnight of Japan 2019, this alone has already surpassed the 400 million total video views achieved during the previous Rugby World Cup in England in 2015!

RWC ON THE HORIZON AS BEST JOINS ONSIDE PANEL

RWC ON THE HORIZON AS BEST JOINS ONSIDE PANEL

56% of adults in Ireland are already expressing an interest in the Rugby World Cup 2019. Whilst Irish Rugby Captain Rory Best joins ONSIDE sports advisory panel, alongside GAA star Joe Canning and Jon Long, former head of strategy at the International Cricket Council.

WHO WON THE SUMMER OF SPONSORSHIP 2017?

WHO WON THE SUMMER OF SPONSORSHIP 2017?

ONSIDE and the Marketing Institute invited its members to 'Who Won the Summer of Sponsorship' in 2017. The event examined the changing sponsorship landscape and explored how brands have reinvented popular platforms to achieve new success, while also looking at the opportunities and challenges for sponsorship games plans in 2018.