As the number of reported sponsorship deals dropped 14% in Q1 2020 versus the same quarter last year, 1 in 2 consumers in Ireland are calling on brands to continue to support their favorite sport, music, arts or cultural events through sponsorship, according to research by sponsorship experts ONSIDE
EARLY COVID-19 SPORT IMPACT SCORES REVEALED
SPONSORSHIP GROWTH TO SLOW TO 8% IN 2020: ONSIDE
With a decline in the number of sponsors in Ireland planning to increase their spend on sponsorship compared to last year, the Irish Sponsorship market growth is set to slow to 8% in 2020 to reach €242m, according to the latest annual ONSIDE Irish Sponsorship Industry Survey from industry experts ONSIDE.
WHO WON SPONSORSHIP SERIES 2019 IN PICTURES
AIB, GUINNESS & VODAFONE WIN A GAME CHANGING DECADE FOR IRISH SPONSORSHIP
As the dust settles on the recent Rugby World Cup 2019 and curtain drops on a decade that saw spend on sponsorship grow by 70% to over €220m this year, Vodafone Rugby and AIB GAA were revealed as the stand out sponsorships of the year and decade by sponsorship consultants ONSIDE and the MII at a major business of sponsorship conference this week.
ONSIDE 20 Fast Facts for the Rugby World Cup Japan 2019 - Part 2
A lot has happened in the first 3 weeks both on and off the pitch as this remarkable Rugby World Cup continues to gather momentum. World Rugby registered 654 million video views on its Rugby World Cup social channels over the first fortnight of Japan 2019, this alone has already surpassed the 400 million total video views achieved during the previous Rugby World Cup in England in 2015!
RWC ON THE HORIZON AS BEST JOINS ONSIDE PANEL
WHO WON THE SUMMER OF SPONSORSHIP 2017?
ONSIDE and the Marketing Institute invited its members to 'Who Won the Summer of Sponsorship' in 2017. The event examined the changing sponsorship landscape and explored how brands have reinvented popular platforms to achieve new success, while also looking at the opportunities and challenges for sponsorship games plans in 2018.
