New Zealand Rugby (NZR) and UNICEF today announced an international partnership which will see the All Blacks, and all other New Zealand Rugby teams, support UNICEF’s work in improving the lives of children and communities around the world.
ITV has confirmed global financial group Santander and beer brand Carling will join Sony as official sponsors of its coverage of the Fifa World Cup in Brazil next month.
Wild Turkey Bourbon is sponsoring worldwide obstacle course challenge Tough Mudder, alongside its first outdoor marketing campaign for the brand in the UK.
Aintree Racecourse has signed a deal with drinks giant Diageo that will see its Guinness stout brand become an official partner of the venue for the 2014 Grand National.
Australian wine producer Hardys has been revealed as England Cricket's Official Wine partner, the England and Wales Cricket Board have announced today.
Vodafone has renewed its naming rights sponsorship deal with New Zealand-based National Rugby League (NRL) outfit the Vodafone Warriors for a further five years.
