Marketing professionals say local Irish sponsors beat international brands in summer of sport
Infographic: Who Won the Summer of Sport 2016?
Irish brands splash the cash as sponsorship deals set to hit record levels this year
GUINNESS HEAD 2016 SPORTS SPONSORSHIP LEAGUE
Marketing Institute of Ireland Q&A With Onside: Sponsorship In 2016
Over the past decade, sponsorship consulting firm ONSIDE has polled sponsors and rights holders as part of its annual Irish Sponsorship Industry Survey, a unique benchmark of the marketplace in Ireland built from the perspectives of those who are most involved in the industry. The MII speaks with ONSIDE CEO and Founder, John Trainor, to get a sense of last year’s findings.
ONSIDE Irish Sponsorship Industry Survey 2016
ONSIDE is committed to informed sponsorship practice and, through our annual Irish Sponsorship Industry Survey, has established a trusted benchmark of the marketplace in Ireland.
By surveying both sponsors and rights holders across the country, our research provides a thorough understanding about current sponsorship practice, key issues facing practitioners, and predictions for the industry in 2016.
Infographic: Who Won The Rugby World Cup 2015?
RWC Final Rise in Popularity
IRISH RUGBY STARS VICTORIOUS IN PUBLIC SUPPORT
More than a year post retirement. Brian O’Driscoll has retained his number 1 status on Ireland’s most admired sports personality list, while Ireland captain Paul O’Connell made most gains in terms of public admiration of all Irish sports stars this year, according to the latest Onside StarTrack 2015, by sponsorship consultants Onside.
Rugby World Cup 2015 Half Time Social Scores
Sports Sponsorship must be relevant to fans
'Wise Up’ survey finds school support is key for women in sport
4 Ways Stadium Hospitality Technology Is Defending The Live Event
The Name of the Game
Could driverless tech save F1?
Champions Cup will begin next month despite no main sponsorship deal
Marketing’s Potent Weapon
Sponsorship is often the unsung hero of the marketing universe but with brands trying to make the most out of their budgets, it is becoming an increasingly popular and important part of the overall marketing mix. John McGee talks to John Trainor of Onside Sponsorship about Ireland's €124m sponsorship market.