'Wise Up’ survey finds school support is key for women in sport

'Wise Up’ survey finds school support is key for women in sport

“What women’s sport particularly needs is that it is seen as important,” said former world athletics champion Sonia O’Sullivan at the launch of a new study commissioned by Liberty Insurance as part of a series of initiatives to map “clearer paths” towards greater participation of women in sport.

4 Ways Stadium Hospitality Technology Is Defending The Live Event

4 Ways Stadium Hospitality Technology Is Defending The Live Event

This year’s Super Bowl had 114.4 million viewers, making it the most-watched TV broadcast in history; television has clearly mastered the art of broadcasting sports games for the comfort of the living room.

Could driverless tech save F1?

Could driverless tech save F1?

Formula One is supposed to represent the future of automotive technology, with racing circuits used as laboratories. Love it or hate it - and most petrol-heads hate it - driverless technology is currently looking like the future of automotive. But it could also be the saving of the sport.

Champions Cup will begin next month despite no main sponsorship deal

Champions Cup will begin next month despite no main sponsorship deal

The inaugural Champions Cup will kick off next month without all its major sponsors in place, one of the new European competition's key architects has admitted

Marketing’s Potent Weapon

Marketing’s Potent Weapon

Sponsorship is often the unsung hero of the marketing universe but with brands trying to make the most out of their budgets, it is becoming an increasingly popular and important part of the overall marketing mix. John McGee talks to John Trainor of Onside Sponsorship  about Ireland's €124m sponsorship market.

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