Taylor and O’Driscoll are Ireland’s most admired athletes

Taylor and O’Driscoll are Ireland’s most admired athletes

Boxer Katie Taylor – who last week turned professional – is Ireland’s most admired athlete according to a new survey.  Taylor and retired rugby star Brian O’Driscoll were tied in the top spot in a survey by sports research consultancy firm ONSIDE.

Marketing professionals say local Irish sponsors beat international brands in summer of sport

Marketing professionals say local Irish sponsors beat international brands in summer of sport

Local, rather than global, sponsors were the big winners of this summer's major sporting events, according to a survey of Ireland's marketing professionals by consultants ONSIDE.

Connacht Rugby secure 3 year equipment deal with Rhino

Connacht Rugby secure 3 year equipment deal with Rhino

Connacht Rugby has announced an extended partnership agreement with Rhino Rugby Ireland.  The new three-year deal will see Rhino Rugby continue as the official ball and equipment supplier to the club.

An Taoiseach And Paul O'Connell Launch Aldi's Sponsorship Of IRFU's 'Play Rugby' Programme

An Taoiseach And Paul O'Connell Launch Aldi's Sponsorship Of IRFU's 'Play Rugby' Programme

The Irish Rugby Football Union announced a new partnership with Aldi Ireland that will see Aldi provide a substantial investment to support 'Play Rugby' - the IRFU's national participation initiative for school children over the next four years.

Cork camogie announces new three-year sponsorship deal with New Ireland Assurance

Cork camogie announces new three-year sponsorship deal with New Ireland Assurance

Cork Camogie Chairperson Mary McSweeney has welcomed the county’s new three-year sponsorship deal with New Ireland Assurance.

FAI agrees new title sponsor deal with Tetrarch Hospitality

FAI agrees new title sponsor deal with Tetrarch Hospitality

Irish firm Tetrarch Hospitality is the new title sponsor for the FAI's Football for All programme.  The programme caters for anyone with a disability who wants to play football. There are currently 3,500 players in the programme.

 

IRFU And Vodafone Announce New 4 Year Sponsorship

IRFU And Vodafone Announce New 4 Year Sponsorship

The Irish Rugby Football Union (IRFU) and Vodafone Ireland have announced a new four-year sponsorship of the Ireland team. The agreement, which commences on 1st June ahead of the summer tour to South Africa, will also see Ireland's leading total communications provider become official telecoms partner to the IRFU.

Irish brands splash the cash as sponsorship deals set to hit record levels this year

Irish brands splash the cash as sponsorship deals set to hit record levels this year

Worth an estimated €158m a year, the Irish sponsorship industry provides a much needed financial lifeline to a wide variety of sporting, cultural and educational organisations the length and breadth of Ireland.

Bord Gáis Energy Extends its Sponsorship of the U21 Hurling Championship

Bord Gáis Energy Extends its Sponsorship of the U21 Hurling Championship

Bord Gáis Energy today announced that it will continue to sponsor the GAA Hurling U-21 All Ireland Championship for a further five years. The new deal will run until the end of the 2020 season and will see Bord Gáis Energy investing over €2million to develop the Championship over that time.

Kellogg’s on board for Rio 2016

Kellogg’s on board for Rio 2016

Olympic gold medalist, Katie Taylor helped launch Kellogg’s official sponsorship of Team Ireland for 2016 Olympic Games.

The partnership will be promoted across a number of Kellogg’s brands, including Kellogg’s Corn Flakes, Special K, Squares and Pringles from now until the end of 2016.

Moy Park Continues as Official Irish Open Sponsor

Moy Park Continues as Official Irish Open Sponsor

Food company Moy Park has announced its continuation as an Official Sponsor of the Dubai Duty Free Irish Open hosted by the Rory Foundation, which takes place at the K Club in County Kildare from May 19-22, 2016.

Glanbia to continue sponsorship of Kilkenny Hurling for next 3 years

Glanbia to continue sponsorship of Kilkenny Hurling for next 3 years

Glanbia have continued their sponsorship deal with Kilkenny GAA for three more years.  The sponsorship includes all Kilkenny teams and again will carry the Avonmore logo while all leisure wear will carry the Glanbia logo.

Marketing Institute of Ireland Q&A With Onside: Sponsorship In 2016

Marketing Institute of Ireland Q&A With Onside: Sponsorship In 2016

Over the past decade, sponsorship consulting firm ONSIDE has polled sponsors and rights holders as part of its annual Irish Sponsorship Industry Survey, a unique benchmark of the marketplace in Ireland built from the perspectives of those who are most involved in the industry. The MII speaks with ONSIDE CEO and Founder, John Trainor, to get a sense of last year’s findings. 

ONSIDE Irish Sponsorship Industry Survey 2016

ONSIDE Irish Sponsorship Industry Survey 2016

ONSIDE is committed to informed sponsorship practice and, through our annual Irish Sponsorship Industry Survey, has established a trusted benchmark of the marketplace in Ireland.

By surveying both sponsors and rights holders across the country, our research provides a thorough understanding about current sponsorship practice, key issues facing practitioners, and predictions for the industry in 2016.

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